Simplifying the complexities of the student experience
University College London (UCL) is one campusM’s longest standing customers, having first implemented the app in 2012. In 2020, David Goddard took up the position of Head of Digital Student Experience at the university and began an evaluation of the app. Goddard saw potential in campusM, but he didn’t believe it was being utilized to simplify the student experience the way it should be. Goddard and his team relaunched the app in 2022 as ‘UCL Go’ with a new vision, a revised look and feel, new functionality and a new marketing campaign aimed at encouraging students to engage with the app.
About University College London
UCL is one of the world’s top universities. At its establishment in 1826, UCL was radical and responsive to the needs of society, and this ethos – that excellence should go hand-in-hand with enriching society – continues today. UCL’s excellence extends across all academic disciplines; from one of Europe’s largest and most productive hubs for biomedical science interacting with several leading London hospitals, to world-renowned centres for architecture (UCL Bartlett) and fine art (UCL Slade School). With an annual turnover exceeding £1 billion, it is a major research and education hub in London and globally.
